Lincoln Continental 2016 Shanghai
The return of the iconic Continental was important launch for Lincoln in China. As such it was important we left the audience feeling they had witnessed something pretty epic. A (very, very) large parabolic LED swept all the way around to almost meet the audience seating, complemented by an expansive floor projection surface. Projection in particular was used to good effect in the opening performance piece (choreographed by fellow Novacastrian Dein Perry directed by myself and Chris Brown), and it later became a powerful format for demonstrating the intelligent driving features of the Continental during the presentation.
Role
Creative Director
Agency
Imagination Shanghai
Lincoln MKX 2015 Beijing
We had a pretty intimate venue for the launch of the new MKX, at the time Lincoln’s flagship SUV. 360 degree projection, gauze and a tracking LED gave me a lot of flexibility to create some memorable moments. I had only a small team for this one, and managing content for 24 projectors back then was very different to now... Thanks to Lindsay, Josh, Axel and Evan for producing so much work in a short time.
Creative Director
Iain Greenhalgh
Agency
Imagination Melbourne/Shanghai
